Social Media, Video, & Email Marketing Services

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In today's market, consistency matters. Online visibility matters too.

The agents who stay visible are often the agents who stay top of mind when someone is ready to buy, sell, or refer a friend. But creating content, filming videos, managing social media, and staying in touch with past clients and your sphere takes time - time most brokers don't have.

That's where Everlight comes in.

We help real estate professionals create a strategic marketing presence that builds credibility, nurtures relationships, and keeps their business visible long after a post, video, or email is published.

Our social media marketing plans are custom designed for your business, to help you consistently show up online with content that educates, engages, and positions you as the trusted local expert in your market.

Whether you're building your brand, growing your audience, or staying connected with past clients and your sphere, we help create a strategy that supports your long-term business goals.

• Custom content strategy
• Monthly content planning
• Instagram and Facebook posts
• Carousel design concepts
• Story content ideas
• Short-form video planning
• Community and lifestyle content
• Real estate educational content
• Branding and messaging support
• Follower engagement & growth strategy
• Posting automated by us

The most valuable content isn't always the content that performs today - it's the content that continues generating leads months and years from now. That is called evergreen content.

Everlight helps agents leverage YouTube as a long-term marketing asset through strategic video planning, content development, SEO optimization, and evergreen video strategies designed to attract future clients through search.

Whether you're creating neighborhood tours, market updates, buyer and seller education, luxury home tours, or relocation content, we help develop a plan that works long after the video is uploaded. And did you know listings with video receive 400% more views than listings without?

• Channel launch
• Channel growth strategy
• Video filming & editing
• Video topic planning
• Search-friendly titles
• SEO-optimized video descriptions
• Keyword and tag research
• Video scripting assistance
• Content calendar development
• YouTube Shorts strategy
• Evergreen content planning
• Relocation and local market content

Unlike social media posts that disappear in days, or get buried in a feed, YouTube content can continue attracting buyers, sellers, and relocation clients for years. They put you on the top of various search results. They can be referred to by social media posts and email newsletters, or for client education by a quick send of a link. Long-term, YouTube can also make you passive income while you sleep if you become a YouTube Partner - we can talk to you about that too.

If you're going to take advice on video strategy and YouTube, make sure it comes from an expert. Everlight brings that expertise. Content on our own two partnered YouTube channels has over 15 million views and 30,000 subscribers, and produces monthly passive income. We have videos we made over 10 years ago that buy us our daily cup of coffee - from one video earning $5 per day, demonstrating the value of evergreen content strategy.

That's why consistent communication matters.

Email marketing helps you stay connected with your database, nurture relationships, and remain the first person clients think of when they're ready to make a move.

Everlight creates customized email marketing systems designed to keep your audience informed while reducing, or eliminating, manual work required from you.

• Monthly client newsletters
• Sphere of influence campaigns
• Buyer nurture sequences
• Seller nurture campaigns
• Open-house invitations & follow-up emails
• Market update emails
• New listings emails
• Custom local content